Research on Reputation Evaluation of Accounting Firms from the Perspective of Internet Public Opinion <br/>—Multi-Case Analysis Based on Hot Events
- 1 Smart Finance College, Linyi Vocational College, Linyi, China
Abstract
There are few studies on using external informal governance to improve the reputation of accounting firms, and no studies have been conducted to evaluate the reputation of accounting firms from the perspective of online public opinion. In this paper, the method of constructing model is used to analyze the influence of public opinion on the reputation of accounting firms. Therefore, from the perspective of network public opinion, based on the PSR model, this paper constructs indicators such as the pressure of network public opinion on accounting firms, the state after pressure, and the reaction of the market and CSRC to events. The study finds that negative online public opinion will change an accounting firm’s reputation indicators. Still, the timely response and high transparency of accounting firms and CSRC will effectively weaken the negative online public opinion.
- Beatty, R. (1989). Auditor Reputation and the Pricing of Initial Public Offerings. The Accounting Review, 64, 693-709.
- Cao, B. (2019). Hot Events Detection of Stock Market Based on Time Series Data of Stock and Text Data of Network Public Opinion. Journal of Data Analysis and Information Processing, 7, 174-189. https://doi.org/10.4236/jdaip.2019.74011
- Chen, N.-Y., Liu, Y., & Zhang, Z.-J. (2015). A Forecasting System of Micro-Blog Public Opinion Based on Artificial Neural Network. International Journal of Network Technology, 16, 999-1004.
- Chung, S., & Aring, D. (2018). Integrated Real-Time Big Data Stream Sentiment Analysis Service. Journal of Data Analysis and Information Processing, 6, 46-66. https://doi.org/10.4236/jdaip.2018.62004
- DeAngelo, L. E. (1981). Auditor Size and Audit Quality. Journal of Accounting and Economics, 3, 183-199.
- Fombrun, C., & Shanley, M. (1990). What’s in a Name? Reputation Building and Corporate Strategy. Academy of Management Journal, 33, 233-258. https://doi.org/10.5465/256324
- Gao, C. S., Chen, Y., & Rong, X., & Wu, J. X. (2011). Discussion on Several Basic Issues of Online Public Opinion. Journal of Information, 30, 52-56.
- Hu, X. Y. (2003). Reputation of Intermediary Institutions and Information Quality of Stock Market—An Empirical Study on the Role of Intermediary institutions in China’s Stock Market. Securities Market Review, No. 2, 58-61.
- Karamitsos, I., Albarhami, S., & Apostolopoulos, C. (2019). Tweet Sentiment Analysis (TSA) for Cloud Providers Using Classification Algorithms and Latent Semantic Analysis. Journal of Data Analysis and Information Processing, 7, 276-294. https://doi.org/10.4236/jdaip.2019.74016
- Li, H. Y., Li, X. J., Chen, Y. J., & Ren, S. M. (2011). New Research on the Construction of Reputation Index System of Accounting Firms in China. Finance Monthly: Theory Edition, No. 12, 65-69.
- Zhou, R. J., & Wang, T. Q. (2005). Online Public Opinion: A New Field of Modern Ideological and Political Education. Thought Theory Education, No. 11, 12-15+29.