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Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”
The School of Public Affairs of the University of Science and Technology of China, Hefei, China
The School of Public Affairs of the University of Science and Technology of China, Hefei, China
The School of Public Affairs of the University of Science and Technology of China, Hefei, China
- 1 The School of Public Affairs of the University of Science and Technology of China, Hefei, China
- 2 The School of Public Affairs of the University of Science and Technology of China, Hefei, China
- 3 The School of Public Affairs of the University of Science and Technology of China, Hefei, China
Advances in Applied Sociology·Volume 07 (2017)·Pages 305–318·Published 27 July 2017·DOI10.4236/aasoci.2017.78019
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Abstract
Based on Technology Acceptance Model (TAM), this paper constructs the augmented reality electronic publication communication effect model (AREPCEM) and analyzes the data among youth. It is found that the first-level index (use and recognition) and second-level indicators (external variables, perceived usefulness, perceived ease of use, satisfaction, dependency) have positive relevance to audience recognition among youth.
KeywordsAugmented RealityElectronic PublicationsCommunication EffectYouth
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