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Technology Risk Model Development and Application to Green Vehicle Purchases
Korea Electronics Technology Institute, Seongnam-si, South Korea
Soonchunhyang University, Asan-si, South Korea
- 1 Korea Electronics Technology Institute, Seongnam-si, South Korea
- 2 Soonchunhyang University, Asan-si, South Korea
American Journal of Industrial and Business Management·Volume 11 (2021)·Pages 32–41·Published 11 January 2021·DOI10.4236/ajibm.2021.111003
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Abstract
This study proposed a technology risk model for assessing environmentally-friendly vehicles. It analyzes risk factors to explore what may hinder vehicle purchases and subsequent market diffusion. A preliminary study has been conducted to test the model’s validity and future research is suggested to examine the factors for encouraging environmentally-friendly vehicle purchases such as hydrogen-based automobiles.
KeywordsTechnology AdoptionRisk ModelGreen Vehicle
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