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Study on the Impact of New Media on Xi’an Tourism
Xinjiang Institute of Technology, Aksu, China
Independent Author, Anshan, China
- 1 Xinjiang Institute of Technology, Aksu, China
- 2 Independent Author, Anshan, China
American Journal of Industrial and Business Management·Volume 12 (2022)·Pages 294–301·Published 16 March 2022·DOI10.4236/ajibm.2022.123016
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Abstract
Xi’an is a famous historical and cultural city in China. This paper mainly analyzes the main influence of new media in Xi’an tourism through literature analysis and data analysis. The application of new media in the tour ism industry is becoming more and more popular, especially since Xi’an has combined new media and tourism to develop, which caused the number of tour ists and touri sm economic income to be gradually increasing. New media coul d increase the number of tourists, promote the diversification of Xi’an tourism marketing and increase the difficulty of crisis management.
KeywordsXi’an TourismNew MediaTourism
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