Research ArticleOpen AccessGoogle Scholar indexed
Study on Impact Factors of China B & B Customer Satisfaction
Independent Author, Anshan, China
Xinjiang Institute of Technology, Aksu, China
- 1 Independent Author, Anshan, China
- 2 Xinjiang Institute of Technology, Aksu, China
American Journal of Industrial and Business Management·Volume 12 (2022)·Pages 302–308·Published 16 March 2022·DOI10.4236/ajibm.2022.123017
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Abstract
More than half of customer s thought China B & B experience make them fe el uncomfortable, which cause China B & B customers ’ satisfaction level was low. This paper mainly adopts a domain based approach to expand, check, synthesize and review the knowledge of China B & B. Through study, this paper believes that the service quality, price, environment and facilities of China B & B have an important impact on customers’ experience satisfaction. Further study, this paper found that improving service quality, strengthening infrastructure construction and enhancing the combination of local culture and B & B will help to improve tourists’ satisfaction.
KeywordsRural TourismChina B &BCustomer Satisfaction
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