This study demonstrates this pandemic as absolute catastrophic, which has distracted the overall supply chain activities, with significant shortcomings for businesses, consumers, and the overall global economy. Though in a regular time, it has been extremely challenging to ensure seamless supply chain operations, and senior management had to struggle to respond to critical uncertainties to protect their employees, safeguard supply security, alleviate the financial collision, tackle reputational risks, and steer the market uncertainty. The life-threatening virus has not only caused disaster in our healthcare system but also has destroyed the global economy. During this global economic turbulence, the world’s economy, including Bangladesh’s economy uncovers itself in an unbearable state, particularly due to slumping apparel exports, declining remittances, increasing job losses, and unpredictable consumer demand. Even before the pandemic, managing seamless supply chain operations were highly challenging and stressful. For many years, multinational corporations pursued to aggressively optimize cost through economies of scale, frequently by relocating production facilities to lower-cost labor regions—opted at the expense of other critical supply chain attributes like flexibility and agility. In the meantime, enterprises and governments have occupied in business continuity and resilient supply chain management planning exercises in rec ent years, outdated risk management undertakings have largely involved respon ding to national events relating to a specific geography or sector. The current global disruptions emphasize the importance of a new paradigm to improve supply chain resilience at a significant level. Finally, the study classified ten supply chain performance measurement attributes to diagnose the perform ance and efficiency of an organization. This study illustrates critical challenges and the urgency of the revalidation to be needed in our strategic framework, thus the study emphasizes the importance of comprehensive performance measurement attributes. This study also demonstrates an Integrated Supply Chain Performance Measurement (ISCPM) model connected to these attributes that can supersede the currently practiced models which are not sufficient to address all the issues in the current context.
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