In today’s dynamic and uncertain business landscape, it is crucial to identify the key factors and criteria that enhance performance and develop growth strategies. However, the application of the concept of spontaneous order or self-organization in management and business, particularly from a marketing perspective, remains relatively unexplored. This research aims to examine the correlation between innovative and entrepreneurial marketing and business performance using the spontaneous order model framework. Through a comprehensive review of existing theories and employing descriptive analysis, this study bridges the gap in current literature by providing a thorough understanding of the research variables and addressing the lack of theoretical investigations in this field. The main objectives of this study are to identify the main conclusions regarding innovative and entrepreneurial marketing’s impact on business performance within the context of the spontaneous order model framework.
KeywordsEntrepreneurial MarketingBusiness PerformanceSpontaneous Order
Acs, Z. J., & Stenholm, P. (2008). A Global Entrepreneurship Index Using GEM Data. School of Public Policy, George Mason University.
Allahdadi, M. (2018). Designing an Entrepreneurial Marketing Model Using the Meta-Combination and Delphi Method, a Study in Small and Medium-Sized Companies in the West of the Country. Quarterly Journal of Management Sciences, 13, 137-156.
Alqahtani, N., & Uslay, C. (2020). Entrepreneurial Marketing and Firm Performance: Synthesis and Conceptual Development. Journal of Business Research, 113, 62-71. https://doi.org/10.1016/j.jbusres.2018.12.035
Awadh, A. M., & Saad, A. M. (2013). Impact of Organizational Culture on Employee Performance. International Review of Management and Business Research, 2, 1-8.
Backbro, J., & Nystrom, H. (2006). Entrepreneurial Marketing: Innovative Value Creation, 168-187.
Bakytgul, T. B., Ahmed, M., & Kim, Y. (2019). Corporate Entrepreneurship and Organizational Performance: The Moderating Role of Organizational Engagement. Annals of Contemporary Developments in Management & HR (ACDMHR), Paper No. 3. https://doi.org/10.33166/ACDMHR.2019.01.005
Becherer, R. C., Helms, M. M., & McDonald, J. P. (2012). The Effect of Entrepreneurial Marketing on Outcome Goals in SMEs. New England Journal of Entrepreneurship, 15, 7-18. https://doi.org/10.1108/NEJE-15-01-2012-B001
Bjerke, B., & Hultman, C. (2004). Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era. Edward Elgar Publishing.
Boonstra, B., & Boelens, L. (2011). Self-Organization in Urban Development: Towards a New Perspective on Spatial Planning. Urban Research & Practice, 4, 99-122.
Burnett, D. (2000). Hunting for Heffalumps. The Supply of Entrepreneurship and Economic Development. http://www.technopreneurial.com/articles/heffalump.asp
Cole, S., & Kvavilashvili, L. (2021). Spontaneous and Deliberate Future Thinking: A Dual Process Account. Psychological Research, 85, 464-479. https://doi.org/10.1007/s00426-019-01262-7
Edalatian Shahriari, J., Haghshenas Kashani, F., Kabaran Zad Ghadim, M. R., & Shadnoush, N. A. (2019). Identifying and Prioritizing Value Creation Components for Entrepreneurship in Resistance Economics. Basij Strategic Studies, 22, 101-128.
Fatoki, O. (2019). Entrepreneurial Marketing and Performance of Small and Medium Enterprises in South Africa. Journal of Reviews on Global Economics, 8, 1429-1437. https://doi.org/10.6000/1929-7092.2019.08.126
Fernández, J. G., Gavira, J. F., Pereira, E., & Carvalho, J. (2014). Human Resources Management in Fitness Centers and Their Relationship with the Organizational Performance. Intangible Capital, 10, 985-1002. https://doi.org/10.3926/ic.537
Fuchs, C. (2006). The Self-Organization of Social Movements. Systemic Practice and Action Research, 19, 101-137. https://doi.org/10.1007/s11213-005-9006-0
Ghasemzadeh, M., & Salatin, P. (2019). The Impact of Information and Communication Technology on Entrepreneurship in Selected Countries: Panel Data Approach. New Economy and Trad, 14, 107-128.
Hills, G. E., & Hultman, C. M. (2011). Academic Roots: The Past and Present of Entrepreneurial Marketing. Journal of Small Business & Entrepreneurship, 24, 1-10. https://doi.org/10.1080/08276331.2011.10593521
Hoque, A. S. M. M., & Awang, Z. (2019). Does Gender Difference Play Moderating Role in the Relationship between Entrepreneurial Marketing and Bangladeshi SME Performance? Accounting, 5, 35-52. https://doi.org/10.5267/j.ac.2018.6.001
Ionita, D. (2012). Entrepreneurial Marketing: A New Approach for Challenging Times. Management & Marketing, 7, 131.
Khakzadian, S., Fatahi, M., & Salehi, M. (2019). Presenting an Entrepreneurial Marketing Model to Improve Innovative Performance from the Perspective of University Faculty Members. The Qualitative Paradigm of Education in Law Enforcement Sciences, 25, 223-249.
Khosravipour, B., & Savari, A. (2018). The Application of Complexity Theory, Chaos Theory Leadership and Self-Organization in the Development of Organizations. Geography and Human Relations, 8, 112-123.
Kraus, M. W., Piff, P. K., & Keltner, D. (2009). Social Class, Sense of Control, and Social Explanation. Journal of Personality and Social Psychology, 97, 992-1004. https://doi.org/10.1037/a0016357
Mivehchi, L., & Edalatian Shahryari, J. (2018). The Role of Green Entrepreneurship on Environmental Performance Based on the Self-Organization Model of New Research Approaches in Management and Accounting. New Research Approaches in Management and Accounting, 25, 59-71.
Mohabbat Talab, A., & Rezvani, M. (2017). Modeling the Impact of Entrepreneurial Marketing on Customer-Oriented Brand Value in the Dairy Food Industry; A Study Focusing on Brand New Marketing Research. New Marketing Research, 8, 123-138.
Moradi, M., Ebrahimpour, M., & Momaini, Y. (2014). Investigating the Effect of Behavioral Integrity, the Effect of Behavioral Integrity of the Senior Management Team and Organizational Ambivalence on Performance. Organizational Behavior Studies Quarterly, 4, 6195.
Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives. Journal of Marketing Theory and Practice, 10, 1-19. https://doi.org/10.1080/10696679.2002.11501922
Nabipour Afrozi, M., Khoshkhoo Amiri, S., & Ehsanyan, S. (2019). Analyzing the Commercial Performance of Small and Medium Companies Based on Capital, Human Capital, Social Capital and Competitive Advantage (Case Study: Electronic Commerce of Electrical Goods in Mazandaran Province). New Achievements in Humanities Studies, 24, 118-131.
Padash, H. (2008). Institutional Approach to Entrepreneurship. Journal of Planning and Budgeting, 13, 129-153.
Puranam, P. (2021). Level 0 vs Level 1 Self-Organization: “Invisible” vs “Hidden” Hand Explanations of Order in Organizations. INSEAD Working Paper, 2021/64/STR. https://doi.org/10.2139/ssrn.3959868
Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial Marketing Dimensions and SMEs Performance. Journal of Business Research, 100, 86-99. https://doi.org/10.1016/j.jbusres.2019.03.025
Saeidi, S., & Chavoshinezhad, S. (2019). Investigating the Relationship between Entrepreneurial Orientation and Firm Performance with the Mediating Role of Differentiation and Innovation Strategy. Revista Dilemas Contemporáneos: Educación, Política y Valores, 129, 1-23. http://www.dilemascontemporaneoseducacionpoliticayvalores.com
Saffarsabzevar, F., Daneshvar, M., Hanaee, T., & Alhoseini, S. M. S. (2022). An Analysis of the Application of the Concept of Urban Self-Organization in Neighborhoods Development (Case Study: Sabzevar City). Space Ontology International Journal, 11, 41-55.
Sarfarazi, M., Okhravi, H., & Pirouz, P. (2020). Information and Communication Technology as a Key and Effective Factor on the Establishment of Entrepreneurship, Electronics. New Management and Accounting Research Approaches, 43, 70-92.
Stokes, D. (2000). Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing. Journal of Research in Marketing and Entrepreneurship, 2, 1-16. https://doi.org/10.1108/14715200080001536
Toghraee, M. T., Rezvani, M., Mobaraki, M. H., & Farsi, J. Y. (2017). A Systematic Review on Entrepreneurial Marketing: Three Decade Research on Entrepreneurial Marketing. International Journal of Applied Business and Economic Research, 15, 273-296.
Wakelin, O., & Shadrach, B. (2001). Impact Assessment of Appropriate and Innovative Technologies in Enterprise Development. EDIAIS.
Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J. et al. (2016). Anatomy of Competitive Advantage: Towards a Contingency Theory of Entrepreneurial Marketing. Journal of Strategic Marketing, 24, 5-19. https://doi.org/10.1080/0965254X.2015.1035036