Tourism and Hospitality Management Opportunities in Saudi Arabia

Abstract

In this decade, the event management industry in Saudi Arabia has proliferated to introduce the quality of local and international entertainment in Saudi Arabia to encourage event culture for the general public. Nowadays, the Saudi Government conducts festivals, exhibitions, conventions, corporate events, celebrations, games, and heritage promotions to change the country’s direction and environment. The event management industry in Saudi Arabia opens a new gateway for travel and tourism, benefiting both the domestic and international communities, as well as the country’s ease-of-doing-business policy, which supports economic growth. The Saudi Government creates an Events culture for entertainment purposes and new jobs for youngsters, social improvement, diversity of the culture, nation-building, travel and tourism promotion, economic growth, and modern cultural development for citizens. The present paper provides an in-depth research elaboration on various event management theories and concepts from the literature, presented in chronological and thematic order, along with a methodological basis. This Article also has taken into consideration the contemporary scholarly literature contribution to the event management industry in Saudi Arabia to highlight new ideas and work mechanisms to organize a successful event, as well as has sought ways to find missing gaps in the existing literature on event management and to try to fill them in with our research and findings, which will hopefully serve a reasonable basis for development in this business sphere and further investigation and study. Our mixed research methodology in the event management industry in Saudi Arabia helps to understand the scope, process, procedures, and essential elements to summarise and analyse the information. Qualitative and quantitative methods are applied to data collection, analysis, and evaluation through surveys, questionnaires, observations, experiments, interviews, focus groups, expert opinions, etc. Critical success factors, such as event management feasibility, planning, budgeting, target market, and risk assessment, are vital in the collection and analysis. This article contributes to academics for students and the business community, and professionals to improve expertise skills in implementing modern event management strategies and techniques through fulfilling the gaps and flaws within the Kingdom. This Article report elaborates on the event management background, problems, solutions, processes, procedures, work mechanisms, benchmarks, and standards in the event management industry in Saudi Arabia.