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The Mechanism of “Big Data” Impact on Consumer Behavior
College of Management, Shanghai University of Engineering Science, Shanghai, China
College of Management, Shanghai University of Engineering Science, Shanghai, China
- 1 College of Management, Shanghai University of Engineering Science, Shanghai, China
- 2 College of Management, Shanghai University of Engineering Science, Shanghai, China
American Journal of Industrial and Business Management·Volume 04 (2014)·Pages 45–50·Published 9 January 2014·DOI10.4236/ajibm.2014.41008
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Abstract
The growth of the network data is beyond the processing capacity of the existing IT infrastructure. At the same time, “ big data ” is also a major influence on consumer ’ s behavior. C2C e-commerce consumption pattern is experiencing a vigorous development time of the electronic commerce in China. Because of its low threshold of setting up a shop which is occupying less money, low operating costs and obvious price advantage s , low-income groups are welcome to this pattern. In case, this article analyzed the influence from five aspects : consumer behavior in security system, information search, recommendation system, credit system, virtual experience .
KeywordsC2C E-CommerceBig DataConsumer Behavior
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