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How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
BS Marketing, Center of Southern New Hampshire (SNHU), HELP College of Arts and Technology (HELP CAT), Kuala Lumpur, Malaysia.
BS Marketing, Center of Southern New Hampshire (SNHU), HELP College of Arts and Technology (HELP CAT), Kuala Lumpur, Malaysia.
- 1 BS Marketing, Center of Southern New Hampshire (SNHU), HELP College of Arts and Technology (HELP CAT), Kuala Lumpur, Malaysia.
- 2 BS Marketing, Center of Southern New Hampshire (SNHU), HELP College of Arts and Technology (HELP CAT), Kuala Lumpur, Malaysia.
American Journal of Industrial and Business Management·Volume 04 (2014)·Pages 51–57·Published 9 January 2014·DOI10.4236/ajibm.2014.41009
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Abstract
Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channel s . Google has recently come up with a new algorithm, hummingbird, for all search results . It is designed more precise ly to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.
KeywordsNew AlgorithmHummingbirdContent MarketingInbound Marketing
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