A Study on Reasons and Solutions to Tour Guides’ Ripping Off Tourist
- 1 Department of Tourism, Business School of Guangxi University, Guangxi, China.
Abstract
Most of the tourism products were sold by middlemen travel agencies. There is a very complex relationship between travel agencies and stakeholders. The phenomena including zero fee, debt fee and guides cheating are mess as cluster, which greatly damage the interests of consumers and destroy the image of the industry and market reputation. This thesis aims to analyze the root causes of travel agenc ies’ interest demands and the game of chaos that is the low threshold set by tourism agencies, the error location in tour guide career, un-standard tourist products, and so on. And then it explore s practical solutions and technical methods : 1) taking more specializer s and professional s in tour guides ; 2) making the unemployment relationship between tourism agencies and tour guides ; and 3) setting up the standardization in tourist products, and so on.
- J. M. Wu, “Call Me How Not to Kill You,” 1st Edition, Huashan Art and Literature Press, Guangzhou, 2006.
- http://vip.book.sina.com.cn/pub/book.php?Book=447180
- http://news.sina.com.cn/s/2011-04-08/114222257681.shtml
- The People’s Republic of China Occupation Classification,1999.
- J. R. Zhang and Z. Z. Zhan, “Research on Tour Guides Employment, Salary and Security System in China,” 1st Edition, China Travel and Tourism Press, Beijing, 2008.