Research ArticleOpen AccessGoogle Scholar indexed
New Business Model for Company toWin the Competition
South China University of Technology, Guangzhou, China
South China University of Technology, Guangzhou, China
- 1 South China University of Technology, Guangzhou, China
- 2 South China University of Technology, Guangzhou, China
American Journal of Industrial and Business Management·Volume 04 (2014)·Pages 190–198·Published 4 April 2014·DOI10.4236/ajibm.2014.44026
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Abstract
With the rise and devel opment of e-commerce, a huge impact is given on tra ditional retailing. Nowadays the retailing e-commerce competition is very fierce. In this paper nine possible developing directions of retailing e-commerce in future are discussed. By using interpretative structural modeling the direct correlation of these nine directions is analyzed, and then the development trend is divided into five stages involved the stage of mobile e-commerce retailing.
Keywordse-CommerceRetailingOnline ShoppingDevelopment Trend
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