Urban Residents’ Evaluation of Domestic Recreation Service Quality in China

Abstract

Service quality in tourism is the most significant key factor that significantly affects tourist satisfaction and tourist consumption behavior. And as one of the six main factors of travel, tourism recreation affects a lot to tourists’ perception. Consulting the basic datum in The Sampling Survey Datum of Chinese domestic tourism (1998-2007), The Sampling Survey Datum of Chinese tourism (2008-2010) and using the methods of quantitative and qualitative analysis, the writer try to analyze tourists' perception and evaluation with domestic tourism recreation. Then the author found that tourists’ evaluation growth year by year which is effected by a lot of factors such as occupations of tourists, family incomes and so on. At the end of this article, it provides a reference basis which will further improve the quality of Chinese tourism recreation services.