Research ArticleOpen AccessGoogle Scholar indexed
The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises
Chengdu Normal University, Chengdu, China
- 1 Chengdu Normal University, Chengdu, China
American Journal of Industrial and Business Management·Volume 06 (2016)·Pages 829–834·Published 12 July 2016·DOI10.4236/ajibm.2016.67077
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Abstract
The results indicated that the logistics strategic alliance has obvious advantages and benefits to economies of scale, and building strategic alliance of logistics is an effective way for the chain marketing enterprises to achieve economies of scale, which can enhance their core competitiveness. In this paper, the author pointed out the specific measures of the chain marketing enterprises to construct and consolidate logistics strategic alliance.
KeywordsChain Marketing EnterpriseLogistics Strategic AllianceAdvantageScale EconomyMeasure
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