Research ArticleOpen AccessGoogle Scholar indexed
Localization of International Hotel Brands in China
Tourism Management Department, School of Management, Jinan University, Guangzhou, China
- 1 Tourism Management Department, School of Management, Jinan University, Guangzhou, China
American Journal of Industrial and Business Management·Volume 06 (2016)·Pages 942–946·Published 12 September 2016·DOI10.4236/ajibm.2016.69091
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Abstract
The hotel industry in China is in a stage of rapid development, and the development prospects of international hotel brands in Chinese market undoubtedly become the focus topic. The localization of international hotel brands is the inevitable trend of the development of international hotel. This paper expounds the reasons of international hotel brands localization and analyzes the localization strategies in China, mainly such as, talent localization, service localization, brand localization, and management localization.
KeywordsInternational Hotel BrandsLocalizationLocalization Strategy
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