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Beijing Salt Company: The Way to Deal with the Salt Reform Program
Beijing Wuzi University, Beijing, China
Beijing Wuzi University, Beijing, China
Beijing Wuzi University, Beijing, China
- 1 Beijing Wuzi University, Beijing, China
- 2 Beijing Wuzi University, Beijing, China
- 3 Beijing Wuzi University, Beijing, China
American Journal of Industrial and Business Management·Volume 06 (2016)·Pages 1185–1193·Published 20 December 2016·DOI10.4236/ajibm.2016.612109
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Abstract
After the implementation of the <i>Salt Industry System Reform Program</i>, other domestic salt enterprises will compete for the market share of salt in Beijing. With the method of SWOT, this paper analyzes the advantages, disadvantages, opportunities and challenges of Beijing Salt Industry Company after the implementation of the salt industry system reform, and puts forward to seize the transition period, make close cooperation with the upstream enterprises; innovate business models, improve the service level; optimize the logistics links, reduce the cost of circulation; enrich product variety, improve the precision marketing; use new packaging, and strengthen the development of counterfeit brand countermeasure.
KeywordsSalt Industry System ReformSalt FranchiseSWOT AnalysisDevelopment Strate-gies
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