Research ArticleOpen AccessGoogle Scholar indexed
Research on the Consumer Finance System of Ant Financial Service Group
College of Economics, Jinan University, Guangzhou, China
- 1 College of Economics, Jinan University, Guangzhou, China
American Journal of Industrial and Business Management·Volume 07 (2017)·Pages 559–565·Published 16 May 2017·DOI10.4236/ajibm.2017.75041
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Abstract
This paper takes the Ant Financial Service Group as an example and analyzes the development pattern of its consumer finance system. The Ant Financial Service Group developed from an e-commerce platform. Its consumer finance system takes full advantages of the large amount of data which is accumulated from the e-commerce platform. This kind of development mode can realize the win-win development of e-commerce platform and Internet consumer finance, which has the reference significance to the development of other consumer finance platforms.
KeywordsConsumer FinanceE-Commerce PlatformConsumption StickinessCredit System
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