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Review and Research on Non-Market Strategy of Enterprises Based on Chinese Transition Period
School of Business Administration, South China University of Technology, Guangzhou, China
- 1 School of Business Administration, South China University of Technology, Guangzhou, China
American Journal of Industrial and Business Management·Volume 07 (2017)·Pages 643–651·Published 16 May 2017·DOI10.4236/ajibm.2017.75048
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Abstract
With the bloom of the study of non-market strategy, the field is very complex; the theories are different from each other and there are great differences between Chinese and foreign enterprises. In view of these problems, we combed the relevant literature of non-market strategy of EBSCO and CNKI database from 2006 to 2016, and tried to find out the theoretical perspective of the existing non-market strategy research. Based on this research, we examine the applicability of European and American enterprises' practical experiences to Chinese enterprises and provide practical suggestions and guidance for non-market activities of Chinese enterprises during the specific period of Chinese transition.
KeywordsNon-Market StrategyRational PerspectivePolitical PerspectiveEthical Perspective
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