Research ArticleOpen AccessGoogle Scholar indexed
Customization-Massing—New Angle of View to Implement C2B Development in China
City Institute, Dalian University of Technology, Dalian, China
City Institute, Dalian University of Technology, Dalian, China
- 1 City Institute, Dalian University of Technology, Dalian, China
- 2 City Institute, Dalian University of Technology, Dalian, China
American Journal of Industrial and Business Management·Volume 07 (2017)·Pages 735–740·Published 12 June 2017·DOI10.4236/ajibm.2017.76052
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Abstract
In Consumer to Business (C2B) mode driven by consumer demand, enterprises must not only meet the requirements of individual customers, but also take into account the trade-off between cost and profit. Customization-massing becomes the core model successfully implementing the C2B. This article analyses and expounds the principle and the main way of realizing C2B by customization-massing from two aspects “ personalized marketing ” and “ flexible production ” , and proposes “ Intelligent manufacturing ” and “ 3D technology ” will be the future direction of C2B development in China.
KeywordsCustomization-MassingConsumer to BusinessMass CustomizationFlexible ProductionPersonalized Marketing
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