Research ArticleOpen AccessGoogle Scholar indexed
Study on the Mode of “Internet + Circulation” Serving Agriculture
College of Urban and Planning, Yancheng Teachers University, Yancheng, China
- 1 College of Urban and Planning, Yancheng Teachers University, Yancheng, China
American Journal of Industrial and Business Management·Volume 07 (2017)·Pages 1330–1345·Published 11 December 2017·DOI10.4236/ajibm.2017.712094
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Abstract
In order to analyze the spatial characteristics of “Internet + circulation” servicing agriculture, the purchase and sale activities of “Internet + circulation” enterprises servicing agriculture can be divided into four modes: “buy the local, sell the local”, “buy the local, sell the whole country”, “buy the whole country, sell the local” and “buy the whole country, sell the whole country”, by the direction of commodity flow. Then, this paper analy zes the features of each mode in reducing circulation costs, food safety, brand and service, expand ing the scope of purchase and sale, collecting information, etc. Finally, the optimization strategy of each mode was put forward.
KeywordsInternet + CirculationServing AgricultureCommodity FlowModeOptimization Strategy
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