Impact of Information Technology on the Supply Chain Performance of the Car Segmentation Companies with Emphasis on the Integrity and Flexibility

Abstract

Companies are struggling in a highly competitive environment to accelerate their operations and operations. Discussions such as globalization and the expansion of networks such as the Internet are important issues that affect the resources, marketing, and other issues that companies engage with. The effects of information technology in industries, in the supply chain areas and in the value chain, are evident from the relationship with suppliers to production and communication with customers, including the impact of information technology on the supply chain performance. The purpose of this study was to investigate the relationship between information technology variables, integration and flexibility function in the automotive supply chain and the effect that information technology has on the supply chain performance. After collecting the data through a questionnaire from automobile manufacturers and analysis of the obtained model, the results show that the information technology which in this research includes the Internet, the organization’s network systems and combine system has a positive and direct effect on integration and flexibility. These results indicate that the use of information technology increases the integrity and flexibility of supply chain components and improves communication between them.