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Successful Factors and Prediction of Crowdfunding on WeChat
School of Economics and Trade, South China University of Technology, Guangzhou, China
School of Economics and Trade, South China University of Technology, Guangzhou, China
- 1 School of Economics and Trade, South China University of Technology, Guangzhou, China
- 2 School of Economics and Trade, South China University of Technology, Guangzhou, China
American Journal of Industrial and Business Management·Volume 08 (2018)·Pages 946–962·Published 10 April 2018·DOI10.4236/ajibm.2018.84065
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Abstract
Taking crowdfunding projects on WeChat for research object, including Tencent Charitable Foundation and Qingsongchou, empirical study has used the multivariate analysis of variance , logistic regression and data mining to analyse the influence factors of final funding and the result (success or failure) , and t hen build a model to forecast the result. The empirical study indicates that user participation, user trust and project characteristics have significant influence on crowdfunding projects ’ success. The forecast model based on data mining has good prediction accuracy.
KeywordsCrowdfundingWeChatSuccessful FactorsLogistic RegressionForecast
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