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Case Study on Enterprise Behavior Considering Cluster Brand
Yancheng Party Institute of CCP, Yancheng, China
- 1 Yancheng Party Institute of CCP, Yancheng, China
American Journal of Industrial and Business Management·Volume 09 (2019)·Pages 1908–1914·Published 15 October 2019·DOI10.4236/ajibm.2019.910124
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Abstract
The industrial cluster brand is the carrier of the regional economic development. The Zhejiang economy is characterized by industrial clusters. At the same time of rapid economic development, some cluster brands featuring local industries have emerged. This paper analyzes the brand building of mature traditional industry clusters through the case of “Jinhua Ham” industrial cluster. Finally, it puts forward the policy construction of brand building of industrial clusters.
KeywordsIndustry ClusterCluster BrandCase Study
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