This article reviews the related literature on the impact of reference points on newsvendor behavior decision-making, including two parts: related research on reference effects and research on newsvendor behavior decision-making. Research shows that decision makers are affected by reference points when making decisions, such as status quo (SQ), minimum requirement (MR), and goal (G). At the same time, in the inventory management scenario, decision biases can occur due to the existence of reference points. In addition, each reference point has different influences on the behavior decision of the newsvendor.
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