With the development of social networks, social commerce has become a key development model in the field of e-commerce in the future. By sorting out a large amount of relevant literature on social commerce, this paper first reviews the development of the concept of social commerce. Secondly, it analyzes the classification of social commerce and its differences from traditional e-commerce. Finally, a systematic analysis of existing research on consumer behavior (acceptance, purchase, information sharing) of social commerce. This article aims to sort out the current research results, summarize the research characteristics in this field, and point out future research areas and directions worthy of attention.
Afrasiabi Rad, A., & Benyoucef, M. (2011). A Model for Understanding Social Commerce. Journal of Information Systems Applied Research, 4, 63.
Chong, A. Y. L., Lacka, E., Boying, L., & Chan, H. K. (2018). The Role of Social Media in Enhancing Guanxi and Perceived Effectiveness of E-Commerce Institutional Mechanisms in Online Marketplace. Information & Management, 55, 621-632. https://doi.org/10.1016/j.im.2018.01.003
Davis, F. D. (1993). User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts. International Journal of Man-Machine Studies, 38, 475-487. https://doi.org/10.1006/imms.1993.1022
Dennison, G., Bourdage-Braun, S., & Chetuparambil, M. (2009). Social Commerce Defined. White Paper, 23747.
Dong, X., & Wang, T. (2018). Social Tie Formation in Chinese Online Social Commerce: The Role of IT Affordances. International Journal of Information Management, 42, 49-64. https://doi.org/10.1016/j.ijinfomgt.2018.06.002
Fang, W. K., & Zhou, T. (2017). The Effect of Social Interaction on Social Commerce User Behaviour. Journal of Intelligence, 36, 167-172.
Gatautis, R., & Medziausiene, A. (2014). Factors Affecting Social Commerce Acceptance in Lithuania. Procedia-Social and Behavioral Sciences, 110, 1235-1242. https://doi.org/10.1016/j.sbspro.2013.12.970
Geng, R. N. (2017). Research on Information Adoption Process and Influence Factors of Social E-Commerce User. Ph.D. Thesis, Changchun: Jilin University.
Ghahtarani, A., Sheikhmohammady, M., & Rostami, M. (2019). The Impact of Social Capital and Social Interaction on Customers’ Purchase Intention, Considering Knowledge Sharing in Social Commerce Context. Journal of Innovation & Knowledge. https://doi.org/10.1016/j.jik.2019.08.004
Hajli, M. (2012). Social Commerce Adoption Model. In UKAIS (pp. 16).
Hajli, M. N. (2014). A Study of the Impact of Social Media on Consumers. International Journal of Market Research, 56, 387-404. https://doi.org/10.2501/IJMR-2014-025
Hargadon, A. B., & Bechky, B. A. (2006). When Collections of Creatives Become Creative Collectives: A Field Study of Problem Solving at Work. Organization Science, 17, 484-500. https://doi.org/10.1287/orsc.1060.0200
Harris, L., & Dennis, C. (2011). Engaging Customers on Facebook: Challenges for e-Retailers. Journal of Consumer Behaviour, 10, 338-346. https://doi.org/10.1002/cb.375
Horng, S. M., & Wu, C. L. (2020). How Behaviors on Social Network Sites and Online Social Capital Influence Social Commerce Intentions. Information & Management, 57, Article ID: 103176. https://doi.org/10.1016/j.im.2019.103176
Ju, X. (2012). Research on User Acceptance of Social Commerce. Ph.D. Thesis, Beijing: Beijing University of Posts and Telecommunications.
Kang, Y. R., & Park, C. (2009). Acceptance Factors of Social Shopping. In Proceedings of the 2009 11th International Conference on Advanced Communication Technology (Vol. 3, pp. 2155-2159). South Korea.
Kim, S., & Park, H. (2013). Effects of Various Characteristics of Social Commerce (s-Commerce) on Consumers’ Trust and Trust Performance. International Journal of Information Management, 33, 318-332. https://doi.org/10.1016/j.ijinfomgt.2012.11.006
Lee, Y. K., Kim, S. Y., Chung, N., Ahn, K., & Lee, J. W. (2016). When Social Media Met Commerce: A Model of Perceived Customer Value in Group-Buying. Journal of Services Marketing, 30, 398-410. https://doi.org/10.1108/JSM-04-2014-0129
Liang, T. P., & Turban, E. (2011). Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce. International Journal of Electronic Commerce, 16, 5-14. https://doi.org/10.2753/JEC1086-4415160201
Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What Drives Social Commerce: The Role of Social Support and Relationship Quality. International Journal of Electronic Commerce, 16, 69-90. https://doi.org/10.2753/JEC1086-4415160204
Liu, R. J., Cao, H. F., & Liu, L. L. (2017). An Empirical Study on Psychological Factors of Information Sharing in Social Commerce Websites. Soft Science, 31, 101-107.
Lu, B., Fan, W., & Zhou, M. (2016). Social Presence, Trust, and Social Commerce Purchase Intention: An Empirical Research. Computers in Human Behavior, 56, 225-237. https://doi.org/10.1016/j.chb.2015.11.057
Mamonov, S., & Benbunan-Fich, R. (2017). Exploring Factors Affecting Social e-Commerce Service Adoption: The Case of Facebook Gifts. International Journal of Information Management, 37, 590-600. https://doi.org/10.1016/j.ijinfomgt.2017.05.005
Meng, J., & Jiang, Y. (2015). Motivation of User Generated Content in Social Commerce Environment—A Case Study of Dianping.com. Journal of Modern Information, 35, 31-37.
Molinillo, S., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2019). Analyzing the Effect of Social Support and Community Factors on Customer Engagement and Its Impact on Loyalty Behaviors toward Social Commerce Websites. Computers in Human Behavior, 2019, Article ID: 105980. https://doi.org/10.1016/j.chb.2019.04.004
Richter, A., Koch, M., & Krisch, J. (2007). Social commerce: Eine Analyse des Wandels im E-commerce. Munich: Fak. für Informatik, Universität der Bundeswehr München.
Sun, Y., Lu, Y. B., & Wei, G. J. (2016). Social Commerce: The Impact of Social Climate on Friendship Group Members Purchase Intention and Behavior. Chinese Journal of Management, 13, 1392.
Teh, P. L., & Ahmed, P. K. (2011). MOA and TRA in Social Commerce: An Integrated Model. In 2011 IEEE International Conference on Industrial Engineering and Engineering Management (pp. 1375-1379). Singapore. https://doi.org/10.1109/IEEM.2011.6118141
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27, 425-478. https://doi.org/10.2307/30036540
Wang, C., & Zhang, P. (2012). The Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions. Communications of the Association for Information Systems, 31, 105-127. https://doi.org/10.17705/1CAIS.03105
Wang, L. (2019). Analysis of the Development Status of China’s Social e-Commerce Industry. The Internet Economy, 2.
Wu, G. D., Wu, Z., Ding, X. W., & Xia, Z. J. (2019). A Visual Analysis of Domestic Social Business Research from the Perspective of Knowledge Mapping. Management Modernization, 1, 86-91.
Yahia, I. B., Al-Neama, N., & Kerbache, L. (2018). Investigating the Drivers for Social Commerce in Social Media Platforms: Importance of Trust, Social Support and the Platform Perceived Usage. Journal of Retailing and Consumer Services, 41, 11-19. https://doi.org/10.1016/j.jretconser.2017.10.021
Yang, L. P. (2014). Empirical Research on Consumer Adoption of Social Commerce. Ph.D. Thesis, Beijing: Beijing University of Posts and Telecommunications.
Yu, J. L. (2015). Development Status and Mode Selection of Social E-Commerce. Business, No. 15, 102-102.
Yun, Z. S. (2011). Testing a Theoretical Model to Examine the Relationships among e-Social Shopping Motivation, Perception, and Behavioral Intention. East Lansing, MI: Michigan State University.
Zhang, H. (2014). The Study on Customers’ Interaction Behavior in Social Commerce. Ph.D. Thesis, Wuhan: Huazhong University of Science and Technology.
Zhang, P., & Wang, C. (2012). The Evolution of Social Commerce: An Examination from the People, Business, Technology, and Information Perspective. https://doi.org/10.17705/1CAIS.03105
Zhou, T., Zhen, H. Y., & Deng, S. L. (2019). On Effect of Privacy Risk on Socialized Commerce Users’ Behaviours. Journal of Hangzhou Dianzi University (Social Sciences), 15, 7-13.
Zhu, X. D., & Chen, J. (2016). Summary of Social E-Commerce Research in China. Journal of Modern Information, 36, 172-177.
Zong, Q. J. (2013). A Review of Social Commerce Research. Journal of Intelligence, 32, 117-121.