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American Journal of Industrial and Business Management (AJIBM) is an international journal dedicated to publishing high quality, original papers, and research developments in theories and applications in all areas of industrial and business management. AJIBM covers the following topics:
Suitao Mou
In recent years, China’s new-style tea drink industry has developed rapidly. As competition in the domestic industry continues to intensify, many new-style tea drink companies, including Mixue, have begun to explore effective strategies for entering overseas…
Jun Deng
I n 2021, the Chinese government implemented the “Double Reduction” education policy, advocating for quality education, which significantly impacted social educational training institutions. Within this context, the quest for appropriate development strategie…
Christopher Oughton, Martin Anda, Biji Kurup, Mostafa Hamadi, Goen Ho
The traditional definitions of Industrial Symbiosis broadly describe it as a symbiotic relationship between enterprises usually operating in close geographic proxi mity within an industrial precinct where the reduction of waste and by-products through re-use…
Cameron Fisher
The analysis identifies opportunities to design and grow supplier portfolio management. Recent advances in process automation enable better coordination across a complex set of enterprise participants. By deploying emerging solutions and practices, the suppli…
Serveh Saeidi, Svend Hollensen
This study examines the effectiveness and potential benefits of active viral marketing over traditional viral marketing methods in promoting green products. This study identifies the factors that influence people’s willingness to purchase green products and t…
Liyan Liu, Lei Lei Zhao, Yongping Jing
With the changes in natural environment, global urban development has entered “resilience” development stage, and resilient cities ’ development has been clearly made the important component of high-quality urban development in China. The construction of resi…
Hamid Badr, Waqar Ahmed
The capacity to provide accurate demand projections is essential for supply chain management to work well. Because their projections influence important choices at every stage of the supply chain, including sourcing raw materials, manufacturing, transportatio…
Jean Cedric Napon
This paper covers the rationale behind Modern Portfolio Theory and discusses the assumptions of the Capital Asset Pricing Model. The investor’s preference regarding financial instruments, expected return and level of risk are essential to determining the comp…
Mohammad Taleghani, Maral Shadpour
Although cooperation (simultaneous cooperation and competition) can have a positive effect on company performance, it is unclear how implementation of these business-to-business marketing strategies can take place during large-scale emergencies. Therefore, th…
Yuman Sun
Due to the attributes of spiritual and symbolic consumer goods of cultural consumption, irrational factors such as the cultural environment, conceptual class, popular trend, and psychological state in which consumers live also have a strong influence on resid…
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American Journal of Industrial and Business Management (AJIBM) is an international journal dedicated to publishing high quality, original papers, and research developments in theories and applications in all areas of industrial and business management. AJIBM covers the following topics: All articles are open access under a CC BY 4.0 licence, with authors retaining copyright.
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