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American Journal of Industrial and Business Management (AJIBM) is an international journal dedicated to publishing high quality, original papers, and research developments in theories and applications in all areas of industrial and business management. AJIBM covers the following topics:
Bingxi Li, Ming Lei, Wen Li
In Highly professional and complicated industries, the enterprises usually anticipate improving their product or service knowledge system through customer education to let consumers perceive the value and usability of products or service better. Based on retr…
Yongyue Jin
Generally speaking, small and medium-sized enterprises (SMEs) have common problems in marketing strategy formulation and strategy implementation, such as lagging marketing concept and single marketing mode and so on [1] . The incompleteness of marketing strat…
Yanxin Yu, Hong Zhou
Promotions are commonly used marketing tools for enterprises; the effectiveness of promotional posters is related to the success or failure of promotional activities. This paper embarks from two major ele ments of poster-promotional information and background…
Raimondo Ingrassia
Studies on resilience have sprung from a need to understand the survival strategies of organizations when faced with the emergence of unexpected, potentially destructive and negative events in the lives of the organizations. This article, on the other hand, i…
Yihuan Li
Cost Stickiness means that costs increase more rapidly with an activity increase than they decrease with an activity decrease. This paper focus es on Chinese A-shares listed companies, which implement private equity placement from 2007 to 2016, to study the i…
Magali Jara
This research extends findings on the retail brand equity in measuring the impact of its antecedents on the loyalty to the brand and to the store. This article raises questions about the sustainable created value by standard retail brands mostly oriented to f…
Boya Li
Brand experience has been considered a tactical tool that satisfies consumer s’ needs and allows them to engage with the brands. Considering the global economic slowdown, China’s traditional museums are less visited and the sales of relevant products (e.g. so…
Ebrahim Kalani, Alireza Elhami, Reza Baradaran Kazem-Zadeh, Ehsan Kamrani
A generalization is considered on the standard Marvowitz mean-variance model, which includes some limitative limbs. These restrictions guarantee the investment in a certain number of assets and limit the amount of capital that must be invested in any asset (s…
Ebrahim Kalani, Alireza Elhami, Mahshid Mashreghi, Reza Baradaran Kazem-Zadeh, Ehsan Kamrani
With the new technology, organizations increasingly recognize the importance of managing customer relationships, and many of them have been deployed to customer relationship management (CRM) in order to serve customers better and build close relationships wit…
Asumani Guloba
Uganda has recently pursued expansionary fiscal policies, driven by the desire to improve the country’s infrastructure, increase the production of assets, and facilitate accelerated growth. Nevertheless, providing more resources for capital development in lin…
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American Journal of Industrial and Business Management (AJIBM) is an international journal dedicated to publishing high quality, original papers, and research developments in theories and applications in all areas of industrial and business management. AJIBM covers the following topics: All articles are open access under a CC BY 4.0 licence, with authors retaining copyright.
Authors submit their manuscript, metadata, and declarations through the portal. There is no submission fee.
The editorial office screens the manuscript for scope, completeness, and formatting before assigning a handling editor.
At least two independent reviewers evaluate the manuscript under single-blind review. Where revisions are required, authors respond point by point.
On acceptance the article processing charge is invoiced and the CC BY 4.0 copyright handover is signed.
The article is copyedited, typeset, and given a DOI, then publishes open access with a permanent link.
Manuscripts must be original and not under consideration elsewhere. Submit in Microsoft Word or LaTeX with figures at 300 dpi minimum. Structure research articles as Abstract, Introduction, Methods, Results, Discussion, and References.
Use the journal's numbered (Vancouver) reference style. Cite sources consecutively in the order they appear, and ensure every reference is complete and retrievable.
Declare all funding sources, conflicts of interest, and ethical approvals (including informed consent and animal-care statements where applicable).