Teaching and learning, research, and community engagement are recognised pillars of scholarship in higher education. However, graduate employability has also emerged (amongst others) as a further strategic policy priority in higher education in response to widening skills gaps and rising graduate unemployment. In this milieu, higher education is coming under pressure to ensure that graduates are relevant to the workplace and prepared for it. In line with UNESCO’s framing of higher education as a public good and a driver of sustainable development, this paper examines the relevance of Community Engagement (CE) as a lever enhancing graduate employability. The study builds on established principles from four conceptual frameworks: human capital theory, social capital theory, motivation-based theory, and signalling theory, which emphasise human capital development through (engaged) learning. Using a triangulated research design, the study examines national and global labour market trends, survey data from 97 academic staff, and qualitative insights from 11 senior industry professionals across Business, Information Technology, Law, Architecture, and Engineering who have a direct role in recruitment. The analysis addresses four policy-relevant objectives: the extent to which employers consider CE in recruitment; its employability value; alignment between academic and employer expectations; and the institutional implications for curriculum and programme design. The findings explore the alignment between academics’ opinions of CE relevance and employers’ perceptions of employability. While academics held strong views on the significance of CE for graduateness, this view was not shared by industry respondents interviewed. Employers, however, confirmed a significant secondary value of CE. Higher education institutions globally, and South African higher education institutions specifically, are mandated by global and local policy imperatives to advance CE. If employers continue not to recognise it in recruitment, the employability return on this mandate diminishes, weakening incentives for students to participate meaningfully in CE projects. The paper concludes with a commentary on the limitations that arise when employers omit to consider CE, for example, by failing to detect non-technical competencies such as leadership, communication, and teamwork, and by missing signals of prosocial motivation and organisational potential.
Abbasi, F. K., Ali, A., & Bibi, N. (2018). Analysis of Skill Gap for Business Graduates: Managerial Perspective from Banking Industry. Education + Training, 60, 354-367. https://doi.org/10.1108/et-08-2017-0120
Akhtar, I., & Amin, M. A. (2025). Leveraging Household Economics for Sustainable Development and Poverty Alleviation: Strategic Recommendations for the Afghan Government. ATJSS, 2, 19-32. https://doi.org/10.63476/atjss.v2i2.87
Alfonso-Costillo, A., Morales-Sánchez, R., & López-Pintado, D. (2021). Does Volunteering Increase Employment Opportunities? An Experimental Approach. Economics Letters, 203, Article ID: 109854. https://doi.org/10.1016/j.econlet.2021.109854
Awu, E., Darius, B., & Chimele, M. P. (2025). Human Capital Theory: Viewing Employees as Organizational Asset. International Journal of Academic Management Science Research , 9 , 370-375.
Baert, S., & Vujić, S. (2018). Does It Pay to Care? Volunteering and Employment Opportunities. Journal of Population Economics, 31, 819-836. https://doi.org/10.1007/s00148-017-0682-8
Becker, G. S. (1993). Human Capital : A Theoretical and Empirical Analysis, with Special Reference to Education . University of Chicago Press. https://doi.org/10.7208/chicago/9780226041223.001.0001
Bhardwa, S. (2021). What Top Employers Want from Graduates. Times Higher Education. https://www.timeshighereducation.com/student/advice/what-do-top-employers-want-graduates
Bisschoff, Z. S., & Massyn, L. (2023). Incorporating Corporate Social Responsibility into Graduate Employability. International Journal of Training and Development, 27, 57-74. https://doi.org/10.1111/ijtd.12284
Bourdieu, P. (1986). The Forms of Capital. In J. Richardson (Ed.), Handbook of Theory and Research for the Sociology of Education (pp. 241-258). Greenwood.
Buonomo, I., Benevene, P., Barbieri, B., & Cortini, M. (2020). Intangible Assets and Performance in Nonprofit Organizations:a Systematic Literature Review. Frontiers in Psychology, 11, Article 729. https://doi.org/10.3389/fpsyg.2020.00729
Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. American Journal of Sociology, 94, S95-S120. https://doi.org/10.1086/228943
CSR Jobs (2025). Attracting Gen Z: Why Corporate Social Responsibility Matters More than Ever? https://www.csrjobs.club/blog-article/attracting-gen-z-why-corporate-social-responsibility-matters-more-than-ever/r/%20recOpMsGlxMhyN1%20Gx#:~:text=A%20Gen%202%20employee%20who,%2C%20interview%20processes%2C%20and%20onboarding
Curriculum Renewal
Industry Voices
da Cruz, C. G. (2017). Critical Community-Engaged Scholarship: Communities and Universities Striving for Racial Justice. Peabody Journal of Education, 92, 363-384. https://doi.org/10.1080/0161956x.2017.1324661
DHET (1997). White Paper 3: A Programme for the Transformation of Higher Education. Government Printers.
Finkelstein, M. A., Penner, L. A., & Brannick, M. T. (2005). Motive, Role Identity, and Prosocial Personality as Predictors of Volunteer Activity. Social Behavior and Personality: an international journal, 33, 403-418. https://doi.org/10.2224/sbp.2005.33.4.403
Giancaspro, M. L., & Manuti, A. (2021). Learning to Be Employable through Volunteering: A Qualitative Study on the Development of Employability Capital of Young People. Frontiers in Psy chology, 12, Article 574232. https://doi.org/10.3389/fpsyg.2021.574232
Holmes, L. (2013). Competing Perspectives on Graduate Employability: Possession, Position or Process? Studies in Higher Education, 38, 538-554. https://doi.org/10.1080/03075079.2011.587140
Hosain, M. S., Mustafi, M. A. A., & Parvin, T. (2023). Factors Affecting the Employability of Private University Graduates: An Exploratory Study on Bangladeshi Employers. PSU Research R eview, 7, 163-183. https://doi.org/10.1108/prr-01-2021-0005
Hu, J., Jiang, K., Mo, S., Chen, H., & Shi, J. (2016). The Motivational Antecedents and Performance Consequences of Corporate Volunteering: When Do Employees Volunteer and When Does Volunteering Help versus Harm Work Performance? Organizational Behavior and Hu man Decision Processes, 137, 99-111. https://doi.org/10.1016/j.obhdp.2016.08.005
Krishnavika, K. K. (2024). Benefits of Attaining a Professional Certification in Terms of Career Advancement of Employees. International Journal of Research Publication and Review , 5 , 6777-6782.
Marais, C., & Janse van Rensburg, C. (2024). Employers’ Expectations versus Experiences on Employability of Entry-Level Human Resource Graduates in a South African Context. Journal for New Generation Sciences, 22, 75-96. https://doi.org/10.47588/jngs.2024.22.02.a5
Mayilyan, F., & Yedigaryan, K. (2022). The Evolution of Human Capital Theory. Alternative, 68-79.
Mtawa, N. (2019). Human Development and Community Engageme nt through Service - Learning : The Capability Approach and Public Good in Education . Palgrave Macmillan. https://doi.org/10.1007/978-3-030-34728-4
National Development Plan (NDP) (2011). Vision 2030. Our Future Make It Work. National Planning Commission.
Oubiña López, M., & Gómez Baya, D. (2025). Interventions to Promote Civic Engagement among Youth and Its Outcomes on Mental Health: A Scoping Review. Children, 12, Article 665. https://doi.org/10.3390/children12060665
Palmer, B. (2024). Deloitte 2024 Gen Z and Millennial Survey Reveals Purpose-Driven Generation. https://hrzone.com/deloitte-2024-survey-purpose-driven-generation/
Palmer-Wackerly, A. L., Krok, J. L., Dailey, P. M., Kight, L., & Krieger, J. L. (2014). Community Engagement as a Process and an Outcome of Developing Culturally Grounded Health Communication Interventions: An Example from the DECIDE Project. American Journal of Community Psychology, 53, 261-274. https://doi.org/10.1007/s10464-013-9615-1
Psico-Smart Blog (2024). The Influence of Millennial and Gen Z Values on Corporate Social Responsibility Strategies . https://blogs.psico-smart.com/blog-the-influence-of-millennial-and-gen-z-values-on-corporate-social-responsibility-strategies-11475
Rodell, J. B. (2013). Finding Meaning through Volunteering: Why Do Employees Volunteer and What Does It Mean for Their Jobs? Academy of Management Journal, 56, 1274-1294. https://doi.org/10.5465/amj.2012.0611
Sauer, R. M. (2015). Does It Pay for Women to Volunteer? International Economic Review, 56, 537-564. https://doi.org/10.1111/iere.12114
Schmidt, F. L., & Hunter, J. E. (1998). The Validity and Utility of Selection Methods in Personnel Psychology: Practical and Theoretical Implications of 85 Years of Research Findings. Psychological Bulletin, 124, 262-274. https://doi.org/10.1037//0033-2909.124.2.262
Singh, D. (2026). Leading with Purpose: Sustainable Practices for a Resilient Future. CSIR.
Singh, D., & Ehlers, D. (2026). Sustainable Higher Education: From Ivory Tower to Responsive Leadership. Journal of Ethics in Higher Education . (To Be Published)
Spence, M. (1973). Job Market Signaling. The Quarterly Journal of Economics, 87, 355-374. https://doi.org/10.2307/1882010
Steurer, M., Van der Vaart, L., & Rothmann, S. (2023). Managerial Expectations of Graduate Employability Attributes: An Empirical Study. SA Journal of Industrial Psychology, 49, a20181. https://doi.org/10.4102/sajip.v49i0.2081
Tomlinson, M. (2017). Forms of Graduate Capital and Their Relationship to Graduate Employability. Education + Training, 59, 338-352. https://doi.org/10.1108/et-05-2016-0090
Turin, T. C., Kazi, M., Rumana, N., Lasker, M. A. A., & Chowdhury, N. (2023). Conceptualising Community Engagement as an Infinite Game Implemented through Finite Games of “Research”, “Community Organising” and “Knowledge Mobilisation”. Health Expectation s, 26, 1799-1805. https://doi.org/10.1111/hex.13801
UNESCO World Conference on Higher Education (1999). Higher Education in the 21st Century : Vision and Action : Final Report .
WEF (2016). Ten 21s t Century Skills Every Student Ne eds. https://www.weforum.org/stories/2016/03/21st-century-skills-future-jobs-students/?gad_source=1&gad_campaignid=22228224717&gbraid=0AAAAAoVy5F7ChdItbRHAN5Z7MF2K_byaq&gclid=EAIaIQobChMIqeKaqayokwMVHaJmAh06tCO_EAAYASAAEgIQZPD_BwE