Every year there are many students who get admission to higher education institutions. However, there are many factors that influence the choice of students to higher education. These factors can be explained through several models or theories. This paper aims to discuss the theories that explain the “ No-Show Phenomenon ” . The theory chosen is the Choice Theory and is supported by several models that can be used namely Economic Model, Social Model and Combined Model. This model is supported by the applications of Push and Pull Theory. This study contributes to the extent to which this “ No-Show Phenomenon ” framework model to explain the factors influencing the failure of the candidate to study at the first degree of enrollment as a Higher Educational Institutions student, despite being offered a place of study at the university after going through several test and qualification processes to determine the merits and qualifications of the student.
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