Research ArticleOpen AccessGoogle Scholar indexed
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
Xinjiang Agricultural University, Urumqi, China
Xinjiang Agricultural University, Urumqi, China
Xinjiang Agricultural University, Urumqi, China
Xinjiang Agricultural University, Urumqi, China
Xinjiang Agricultural University, Urumqi, China
- 1 Xinjiang Agricultural University, Urumqi, China
- 2 Xinjiang Agricultural University, Urumqi, China
- 3 Xinjiang Agricultural University, Urumqi, China
- 4 Xinjiang Agricultural University, Urumqi, China
- 5 Xinjiang Agricultural University, Urumqi, China
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Abstract
With the development of China ’ s economy and the Internet, short video platforms represented by Douyin have developed rapidly, and Douyin has also become an important platform for marketing choices. This paper expounds the development status of Xinjiang International Grand Bazaar tourist souvenirs, analyzes the marketing mode and existing problems of Xinjiang Interna tional Grand Bazaar tourist souvenirs under Douyin, and puts forward a marketing strategy based on the 4P theory based on Xinjiang International Grand Bazaar tourist souvenirs under Douyin short video .
KeywordsDouyinGrand Bazaar Tourist SouvenirsMarketing Strategy4P Theory
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