Pattern and Policies of Mainland China’s MICE Industry
- 1 Tourism School, Guang Dong University of Business Studies, Guangzhou, China
- 2 Tourism School, Guang Dong University of Business Studies, Guangzhou, China
Abstract
China’s MICE industry has witnessed rapid growth over the past decade. In the mainland China, however, its further development is affected by deficiencies in the planning and controlling policies. This short report will introduce the pattern of its MICE industry, discuss the merits and deficiencies of local and state-level policies, so as to explore directions for institutional improvement. The division of five econoimic zones was first put forward by Feng Jun (2006) with a view to promoting exhibition business in mainland China. The framework was later enriched by Zhang Wei, Vice Chairman of the China Council for the Promotion of International Trade. This short report illustrates the detailed features of each eco-nomic zone, as well as their incentive policies, with the hope of helping the local and central governments in their policy-making for MICE industry.
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