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The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example
Department of Tourism Management, Management School, Jinan University, Guangzhou, China
Department of Tourism Management, Management School, Jinan University, Guangzhou, China
Department of Tourism Management, Management School, Jinan University, Guangzhou, China
- 1 Department of Tourism Management, Management School, Jinan University, Guangzhou, China
- 2 Department of Tourism Management, Management School, Jinan University, Guangzhou, China
- 3 Department of Tourism Management, Management School, Jinan University, Guangzhou, China
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Abstract
Nowadays, religious tourism draws attention in the research field of tourism, especially the once sluggish temple. However, due to the remote geographical location, religious tourism resources have not been effectively utilized. To solve this problem, brand marketing needs to be emphasized, which could improve the scenic visibility and reputation of religious tourism. This paper uses the Guangxiao Temple as a case to analyze its brand marketing situation. We try to propose solutions through such examination.
KeywordsReligiousGuangxiao TempleTemple TourismBrand Marketing
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