Research ArticleOpen AccessGoogle Scholar indexed
The Business Model Study on Red Collar Group: Based on the Perspective of Blue Ocean Strategy
Management School, Jinan University, Guangzhou, China
- 1 Management School, Jinan University, Guangzhou, China
Copy link · social · email
Abstract
Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée Mauborgne. The article analyzes the value innovation of red collar group in Shandong province based on the perspective of blue ocean strategy, using the four actions framework and the strategy canvas as the analysis tools to study the business model of red collar group. It is found that red collar group creates an intelligent platform with mass customization, and opens up a blue ocean of mass customization. The business model of red collar provides some reference for the transformation of traditional clothing manufacturing enterprises.
KeywordsBlue Ocean StrategyBusiness ModelRed Collar GroupValue Innovation
- Anonymous 佚名 (2016a). Break the road of the Development of Red Collar 破解红领发展之道. Textile Apparel Weekly, No. 2, 22-23.
- Anonymous 佚名 (2016b). “Internet+” Clothing Customization, Realize the Practice of Mass Customization of Red Collar in Qing Dao Based on Informationization and Industrialization “互联网+”服装定制——青岛红领基于两化融合实现大批量定制的实践. China Quality, No. 4, 20-24.
- Chai Chunlei, QiuYiwu, & Yu Liying 柴春雷, 邱懿武, 俞立颖 (2014). Business Innovation Design 商业创新设计. Wuhan: Huazhong University of Science and Technology Press.
- Ji Mi 吉宓 (2007). Business Model and Blue Ocean Strategy 商业模式和蓝海战略. Business (Review), No. 10, 45-47.
- Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School.
- Liu Meiqi, & Zhang Yuting 刘媚琪, 张宇婷 (2015). Red Collar Suit: A Revolution in the Personalization 红领西装: 一场个性化定制的革命. China Brand, No. 2, 62-64.
- Pan Dongyan 潘东燕 (2014). Red Collar: Subversives of Manufacturing? 红领: 制造业颠覆者? CEIBS Business Review, No. 8, 76-83.
- Xie Dandan 谢丹丹 (2016). “Model of Red Collar”: From Factory to Customized Platform “红领模式”: 从工厂到定制平台. SINO Foreign Management, No. 3, 96-98.
- Xu Ting, Chen Libiao, & Cheng Shuping 许婷, 陈礼标, 程书萍 (2007). The Connotation of the Value Innovation of Blue Ocean Strategy and Case Analysis 蓝海战略的价值创新内涵及案例分析. Science of Science and Management of S. & T., 28, 54-58.
- Zhou Luhan 周路菡 (2015). New Model of “Internet Industry” of Red Collar 红领的“互联网工业”新模式. New Economy Weekly, No. 9, 23-26.