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Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands
Key Laboratory of Emotion and Mental Health in Chongqing, Chongqing University of Arts and Sciences, Chongqing Collaborative Innovation Center for Brain Science, Chongqing, China
School of Education Science, Minnan Normal University, Zhangzhou, China
Key Laboratory of Emotion and Mental Health in Chongqing, Chongqing University of Arts and Sciences, Chongqing Collaborative Innovation Center for Brain Science, Chongqing, China
Department of Psychology, Wichita State University, Wichita, USA
Department of Industry Design, School of Mechanical and Science and Engineering, Huazhong University of Science and Technology, Wuhan, China
Key Laboratory of Emotion and Mental Health in Chongqing, Chongqing University of Arts and Sciences, Chongqing Collaborative Innovation Center for Brain Science, Chongqing, China
- 1 Key Laboratory of Emotion and Mental Health in Chongqing, Chongqing University of Arts and Sciences, Chongqing Collaborative Innovation Center for Brain Science, Chongqing, China
- 2 School of Education Science, Minnan Normal University, Zhangzhou, China
- 3 Key Laboratory of Emotion and Mental Health in Chongqing, Chongqing University of Arts and Sciences, Chongqing Collaborative Innovation Center for Brain Science, Chongqing, China
- 4 Department of Psychology, Wichita State University, Wichita, USA
- 5 Department of Industry Design, School of Mechanical and Science and Engineering, Huazhong University of Science and Technology, Wuhan, China
- 6 Key Laboratory of Emotion and Mental Health in Chongqing, Chongqing University of Arts and Sciences, Chongqing Collaborative Innovation Center for Brain Science, Chongqing, China
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Abstract
The study aims to investigate Chinese college students’ stereotypes of the origins of telephone brands, by interviewing 80 college students about their attitudes toward Chinese and foreign telephone brands and analyzing the reasons concerned. The study finds that college students indeed hold stereotypes about the origin of telephone brand and show preference to domestic telephone brands. In particular, appearance design is what they will first take into consideration when choosing telephone brands.
KeywordsTelephone BrandsStereotypes of OriginsQualitative Interview
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