Development and Design of Investigation Platform Based on the Mobile Media

Abstract

Enterprise market research is mainly tend to the traditional paper investigation and telephone interview, The traditional survey method has wasted a lot of human material and financial resources, it also isn’t beneficial to statistical analysis and survey efficiency is low, so it brings a lot of inconvenience to the enterprise. This paper designs survey platform for the industry based on the analysis of the present Internet survey situation and with the help of the existing network platform characteristic. This platform uses the Ajaxand ASP. NET3.5 technology, it is suitable for online survey, voting, electing and testing. It reduces the burden of management and statistics work and improve the quality of the industry survey.