An Effective and Customized Itinerary Planning System Using Association Rule Mining Technique with Personalized Points of Interest

Abstract

Mining the data from the huge collection that are present in the database and uncovering the relationships between the item set are one of the key aspects of data mining technologies. Itinerary planning system with personalization in selecting the places to the users is one of the demanding features in most of the travel plan. In this work, the system is designed in such a way to provide the customized journey plan to the users and also the effective one to the back pack travelers. Here the Points of Interests are the places to visit in each destination for the number of days chosen by the travelers. In this system, the users are allowed to specify the desired POIs to visit for the selected destination and can make their customized travel plan effectively. This proposed system is designed to choose the customized places to visit and to plan travel for K-day itineraries. The most visited itineraries are saved and updated in the database. Association rules are used to find out the frequent places visited in each destination and to provide the reputed places to the users to plan the journey. Here the Weka tool is used to evaluate the performance of the algorithm and the rules that are generated for the given travel dataset. Data set is designed by considering several attributes that can take part during travel such as source, destination, travel cost, budget, etc. Statistical analysis is done to evaluate the performance of the proposed system and the list of features that are present in the system. During the analysis part, registered users, number of logins, frequent visits, and attributes are analyzed. Thus the system can be redefined further with the help of this statistical analysis. It is mostly used at the organization end to evaluate their performance and improve the features. Report is generated once the user has chosen their customized places to visit and all detailed description of journey is presented to the user. Report could be saved at the user end and they can use it for the future reference. Thus the goal of the system is to provide the customized travel with personalization in choosing POIs and to find the frequent places visited with desired amenities.