For past deca des, research of designing “ pleasure ” into products in the aca demic community has produced a multitude of evaluation models and fra mework s. These models address the critical issues of plea surable product design leading to emotional design. This study is intended to explore the change fr om the need of “usability” for the product design to the need of “pleasure” for the user experience. The questionnaires were used to obtain data from 343 subjects. The four keyboard designs were adopted in the experiment to study the differ ence and the change from “usability” to “pleasure” of users” preference. The results show that the need for pleasure is higher than usability, as well as attractive things also transmit the feel of work better. Besides, preference is re lated to gender, age, major, and educational background. Results presented her ein provide designers with a valuable reference for examining the way how to design “pleasure” into product and the interactive experience of users in the de sign process.
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