With the vigorous growth of animal husbandry, animal feces in the agriculture sector gradually deteriorate the environment. The chicken manure power generation is becoming viable and useful for energy conversion to comply with the context of environmental protection in China. Based on resource endowments and technical conditions, this paper studies the current situation of chicken manure power generation in China. Combined with the policy environment, the research conducts a PEST-SWOT matrix analysis to thoroughly look into the strengths and weaknesses, the opportunities and challenges. Then, the paper analyzes the distribution of chicken manure and gives some solutions from respects of government regulatory behavior, industrial-organizational behavior and corporation strategic behavior. Finally, it is concluded that: 1) the government should strengthen policy support by actively improving the subsidy mechanism and lowering the threshold of financing and credit; 2) enterprises should focus on improving power generation technology and boiler treatment technology.
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