Research ArticleOpen AccessGoogle Scholar indexed
Uncovering Consumer Mindsets Regarding Raw Beverages
Mind Genomics Associates, Inc., Downers Grove, USA
Department of Postharvest and Sensory Evaluation, Sensory Laboratory, Faculty of Food Science, Szent István University, Budapest, Hungary
Department of Computer Science, University of New York Tirana, Tirana, Albania
Mind Genomics Associates, Inc., White Plains, New York, USA
The Big Mind Institute for Education and Messaging, White Plains, New York, USA
- 1 Mind Genomics Associates, Inc., Downers Grove, USA
- 2 Department of Postharvest and Sensory Evaluation, Sensory Laboratory, Faculty of Food Science, Szent István University, Budapest, Hungary
- 3 Department of Computer Science, University of New York Tirana, Tirana, Albania
- 4 Mind Genomics Associates, Inc., White Plains, New York, USA
- 5 The Big Mind Institute for Education and Messaging, White Plains, New York, USA
Food and Nutrition Sciences·Volume 09 (2018)·Pages 259–267·Published 2 March 2018·DOI10.4236/fns.2018.93020
Copy link · social · email
Abstract
Nutritional fads in the health and fitness world are constantly changing. Each new craze has its believers and critics. For the consumer, “what to believe” becomes a topic filled with uncertainty. This paper presents a systematic approach to understanding what consumers believe about the health messaging of “raw beverages”. The paper presents both substantive results from US consumers, as well as demonstrates a general approach by which researchers can more deeply understand the consumer mind with respect to the specifics of health and wellness issues.
KeywordsRawFoodBeveragesHealthBiMiLeap
- Nellie, B. (2017) Unfiltered Fervor: The Rush to Get off the Water Grid. The New York Times. www.nytimes.com/2017/12/29/dining/raw-water-unfiltered.html
- Centers for Disease Control and Prevention (2017) Food Safety. www.cdc.gov/foodsafety/rawmilk/raw-milk-questions-and-answers.html
- (2018) San Diego Hepatitis A Outbreak. Hepatitis A, Health & Human Services Agency. www.sandiegocounty.gov/content/sdc/hhsa/programs/phs/community_epidemiology/dc/Hepatitis _A.html
- Ashbolt, N.J. (2015) Microbial Contamination of Drinking Water and Human Health from Community Water Systems. Current Environmental Health Reports, 2, 95-106. https://doi.org/10.1007/s40572-014-0037-5
- Center for Food Safety and Applied Nutrition (2017) Juice—Guidance for Industry: Juice HACCP Hazards and Controls Guidance First Edition. US Food and Drug Administration Home Page, Center for Food Safety and Applied Nutrition. https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/Juice/ ucm072557.htm
- Verraes, C., Vlaemynck, G., Van Weyenberg, S., De Zutter, L., Daube, G., Sindic, M., Uyttendaele, M. and Herman, L. (2015) A Review of the Microbiological Hazards of Dairy Products Made from Raw Milk. International Dairy Journal, 50, 32-44. https://doi.org/10.1016/j.idairyj.2015.05.011
- Simforian, E., Nonga, H.E. and Ndabikunze, B.K. (2015) Assessment of Microbiological Quality of Raw Fruit Juice Vended in Dar es Salaam City, Tanzania. Food Control, 57, 302-307. https://doi.org/10.1016/j.foodcont.2015.04.033
- Veljko, M. and Salom, J. (2016) Mind Genomics A Guide to Data-Driven Marketing Strategy. Springer, Berlin, 2191-5482.
- Rindell, A., Korkman, O. and Gummerus, J. (2011) The Role of Brand Images in Consumer Practices: Uncovering Embedded Brand Strength. Journal of Product & Brand Management, 20, 440-446. https://doi.org/10.1108/10610421111166586
- Kniazeva, M. (2008) Marketing “Frankenfood”: Appealing to Hearts or Minds? Journal of Food Products Marketing, 11, 21-39. https://doi.org/10.1300/J038v11n04_03
- Yarrow, K. (2014) Decoding the New Consumer Mind: How and Why We Shop and Buy. John Wiley, ISBN: 978-1-118-64768-4.
- Gofman, A. (2012) Putting RDE on the R&D Map: A Survey of Approaches to Consumer-Driven New Product Development. In: Gofman, A. and Moskowitz, H.R., Eds., Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind, Bentham Books, Sharjah, 72-89.