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7 Pillars of Digital Transformation Framework for Continuous Business Growth
International Chief Marketing Officer, Tehran, Iran
- 1 International Chief Marketing Officer, Tehran, Iran
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Abstract
Extant literature has increased our understanding of specific aspects of digital transformation, but a comprehensive picture remains elusive. Through a review of 50 case studies, we inductively build a framework of digital transformation articulated across seven building blocks. Digital transformation has brought the emergence of an advanced breed to help organizations scale up quickly, innovate throughout the processes, and lead markets. The increased use of advanced technologies such as Artificial Intelligence, Advanced Analytics and high-performing computing has enabled organizations to adopt an agile and efficient business structure.
KeywordsDigital TransformationMarketing StrategyDigital MarketingBusiness Strategy
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