Innovative Research on the Model Innovation of Cultural Tourism Content Production Based on Artificial Intelligence

Abstract

At present, China’s cultural tourism industry is in a critical period of transformation and upgrading. Cultural tourism consumption has shifted from simple sightseeing to a new stage focusing on cultural experience, local characteristics and personalized leisure. High-quality cultural tourism content is not only the core support for attracting tourists and building local cultural tourism brands, but also an important carrier for inheriting regional historical context and activating intangible cultural heritage and folk custom resources. The traditional model of cultural tourism content creation relies mostly on manual planning, copywriting and offline production, which is time-consuming, costly and prone to solidification. With the popularization of digital technology, artificial intelligence has gradually entered various scenarios of cultural tourism, providing a new feasible path for the innovation of content creation. This paper focuses on the model innovation of artificial intelligence empowering cultural tourism content production, sorts out the application status, analyzes the root causes of existing problems and puts forward improvement ideas, which is of practical significance for promoting the digital upgrading of the cultural tourism industry and realizing the sound development of cultural inheritance and tourism industry.