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Risk Decision Analysis of Commercial Real Estate
College of Economics and Management, China Agricultural University, China, 100083
School of Logistics, Beijing Wuzi University, China, 101149
- 1 College of Economics and Management, China Agricultural University, China, 100083
- 2 School of Logistics, Beijing Wuzi University, China, 101149
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Abstract
With the increasing of construction of logistics parks, it is essential for commercial real estate project to study on risk decision to avoid redundant and blind construction. Based on risk essence, the paper analyses the attitude of investment decision-makers on risk benefits. Finally, the paper improves the expected utility theory and applies the prospect theory to risk decision of commercial real estate project to provide scientific and objective basis for Project Investment Decision.
KeywordsCommercial Real EstateProject InvestmentRisk BenefitProspect TheoryRisk Decision
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