Research ArticleOpen AccessGoogle Scholar indexed
Usability Evaluation of Independent-Sales B2C Fashion Website Based on Consumer’s Perspective
Fashion institute, donghua university, shanghai, China
Fashion institute, donghua university, shanghai, China
Fashion institute, donghua university, shanghai, China
- 1 Fashion institute, donghua university, shanghai, China
- 2 Fashion institute, donghua university, shanghai, China
- 3 Fashion institute, donghua university, shanghai, China
Copy link · social · email
Abstract
Based on consumer’s perspective, according to Microsoft Usability Guidelines (MUG), evaluation system of independent-sales B 2C fashion website usability was established . Six independent-sales B 2C fashion websites were selected to be tested. The questionnaire results were analyzed by gray correlation analysis, two-step cluster analysis and hierarchical cluster analysis, leading to a usability classification and characteristic description, which indicated the quality of usability of the selected fashion websites.
KeywordsConsumer’s PerspectiveUsability EvaluationB2C Fashion WebsiteMicrosoft Usability GuidelinesGray Correlation AnalysisCluster Analysis
- H. I. Cheng, “Human-Computer Interaction in E-business,” 2002, UMI: 3073438.
- M. I. Ivory, R. R. Sinha and M. A. Hearst, “Empirically Validated Web Page Design Metrics,” CHI, 2001, pp. 53-59.
- J. L. Chang and G. P. Xia, “Usability Evaluation of B2C E-Commerce Website,” China Academic Journal, Vol. 24, No. 2, 2005, pp. 237-242.
- Y. Ge and R. G. Zhou, “Research on Color Preference of Computer Interface of College Students,” Chinese Journal of Ergonomics, Vol. 10, No. 3, 2004, pp. 23-26.
- K. Keeker, “Improving Web 2 Site Usability and Appeal: Guidelines Compiled by MSN Usability Research,” 2008. http://msdn.microsoft.com/library/default.asp? url=/ library/en-us/dnsiteplan/html/improvingsiteusa.asp
- W. Song, “The Research on the Usability Evaluation System of E-mail Website in China-Take the Electronic Website for Example,” Master Thesis, Shangdong University, Jinan, 2007.
- X. M. Chen, “Qualitative Research in Social Sciences,” Educational Science Publishing House, Beijing, 2000.
- “2009-2010 China Apparel B2C Online Shopping Research Report,” Transaction of IRESEARCH, 3, 2010.
- J. Nilsen, “Why You Only Need to Test with 5 Users,” http://www.useit.com/alertbox/20000319.html
- “2009 Chinese Clothing Brand and Apparel Online Shopping Research Report,” Transaction of China IntelliConsulting Corp. 3, 2010.
- J. L. Deng, “The Primary Methods of Grey System Theory,” Huazhong University of Science and Technology Press, Wuhan, 1987.