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Relationship between Adaptive Capability and Strategic Orientation: An Empirical Study in a Brazilian Company
School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
- 1 School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
- 2 School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
- 3 School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
- 4 School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
- 5 School of Business Administration (PPGAd), Pon-tifical Catholic University of Rio Grande do Sul (PUCRS), Porto Alegre, Brazil
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Abstract
The main purpose of this article is to examine the relationship between adaptive capability and strategic orientations in the organizational context. In order to achieve this, an empirical study was carried out in a Brazilian agency for maritime services, via a survey of 160 employees. The results show a positive correlation between all of the strategic orientation variables and their respective adaptive capability. That is, the findings show that the company’s strategic orientations affect its adaptive capability, and also suggest that the stronger the respondents’ perception of the company ’ s dynamic capability, the higher its organizational adaptive capability in its market of operation.
KeywordsAdaptive CapabilityStrategic OrientationDynamic Capability
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