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Churn Forecast Based on Two-step Classification in Security Industry
School of Business, East China University of Science and Technology, Shanghai, China
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Intelligent Information Management·Volume 03 (2011)·Pages 160–165·Published 15 July 2011·DOI10.4236/iim.2011.34019
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Abstract
Customer is a determinant factor that decides whether a security company will be alive. As a result, the competition for customers is more and more intense between security companies. In order to avoid profit decrease caused by churn, security companies must find those customers who have the loss risk and make measures to maintain loyal customers. Now it is the question that how to find and analyze those customers. In this paper, a two-step classification method about churn Analysis is proposed and the problem of churn in security is analyzed.
KeywordsCustomer SegmentationChurnSelf-Organize Map Neural NetworkDecision Tree
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