This empirical study focused on investigating the perceived trust surrogated by a number of hy-pothesized factors and its effect on the choice of method of payment. The data were collected using a questionnaire, as the instrument for the primary data collection, with total collected back responses of 214 from customers of MarkaVIP. Structural equation modeling technique was used to fully analyze the data in order to determine what level of the relationship between the constituting factors of the perceived trust and the method of payment. The main findings were related to confirming the seven main hypotheses of the research that were related to testing if some factors were important to forming perceived trust by customers. Four factors (reputation, security, familiarity, and ease of use) were found to have a positive effect and the remaining three were not (privacy, size and usefulness). In addition, having perceived trust meant no preference to any method of payment by the customers.
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