The paper discusses the influence of individual self-construction on entrepreneurial intention from the perspective of self-cognition while considering the institutional context at the national level. The research contends that individual entrepreneurial self-construction has a positive impact on entrepreneurial intentions and the institutional context moderates the relationship between individual entrepreneurial self-construal and entrepreneurial intention. These relationships are stronger in countries with regulation, cognition, and normative which favour the creation, growth, and management of new businesses. Analysis of Global Entrepreneurship Monitoring (GEM) survey data from 60 countries and regions supports the hypotheses. The conclusions provide important implications for research of entrepreneurial intentions and the soundness of the entrepreneurial system.
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