The Role of Social Media and Communication Technology in Addressing Challenges Confronting Women Entrepreneurs in Social Development Projects — Oak Academic Publishing
Research ArticleOpen AccessGoogle Scholar indexed
The Role of Social Media and Communication Technology in Addressing Challenges Confronting Women Entrepreneurs in Social Development Projects
Technology Management Department, University of Bridgeport, Bridgeport, Connecticut, USA
,
Technology Management Department, University of Bridgeport, Bridgeport, Connecticut, USA
1 Technology Management Department, University of Bridgeport, Bridgeport, Connecticut, USA
2 Technology Management Department, University of Bridgeport, Bridgeport, Connecticut, USA
This comprehensive literature review, integral to a Ph.D. dissertation, meticulously examines the impact of social media on female entrepreneurship in Saudi Arabia, aligning with Saudi Vision 2030. The study will employ semi-structured interviews and intentional sampling, targeting 50 experienced women entrepreneurs in social development projects. The research will use content analysis to uncover nuanced insights, address societal constraints, and advocate for heightened awareness and robust support programs. The study calls for further research to rigorously evaluate ongoing reforms that contribute to gender equality and entrepreneurship aligned with Saudi Vision 2030.
Abou-Moghli, A. A., & Al-Abdallah, G. M. (2019). A Systematic Review of Women Entrepreneurs Opportunities and Challenges in Saudi Arabia. Journal of Entrepreneurship Education, 22, 1-14.
Al-Asfour, A., Tlaiss, H. A., Khan, S. A., & Rajasekar, J. (2017). Saudi Women’s Work Challenges and Barriers to Career Advancement. Career Development International, 22, 184-199. https://doi.org/10.1108/CDI-11-2016-0200
Alayis, M. M. H., Abdelwahed, N. A. A., & Atteya, N. (2018). Impact of Social Networking Sites’ Use on Entrepreneurial Intention among Undergraduate Business Students: The Case of Saudi Arabia. International Journal of Entrepreneurship, 22, 1-18.
Al-Kwifi, O. S., Tien Khoa, T., Ongsakul, V., & Ahmed, Z. U. (2020). Determinants of Female Entrepreneurship Success across Saudi Arabia. Journal of Transnational Management, 25, 3-29. https://doi.org/10.1080/15475778.2019.1682769
Al-Sartawi, A. M. M., Badawi, S., Hanoon, A., Hamdan, A., Reyad, S., & Razzaque, A. (2019). Entrepreneurship Education and Country Competitiveness: Avenues for Future Research in the Arab Countries. In The European Conference on Innovation and Entrepreneurship (p. 59). Academic Conferences International Limited.
Alsubaie, A., & Jones, K. (2017). An Overview of the Current State of Women’s Leadership in Higher Education in Saudi Arabia and a Proposal for Future Research Directions. Administrative Sciences, 7, Article No. 36. https://doi.org/10.3390/admsci7040036
Alsulami, H., & Abutaha, R. (2018). Saudi Female Entrepreneurs, Situation and Challenges. In The 2018 Portland International Conference on Management of Engineering and Technology (PICMET) (pp. 1-6). The Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.23919/PICMET.2018.8481859
Banihani, M. (2020). Empowering Jordanian Women through Entrepreneurship. Journal of Research in Marketing and Entrepreneurship, 22, 133-144. https://doi.org/10.1108/JRME-10-2017-0047
Basaffar, A. A., Niehm, L. S., & Bosselman, R. (2018). Saudi Arabian Women in Entrepreneurship: Challenges, Opportunities and Potential. Journal of Developmental Entrepreneurship, 23, Article ID: 1850013. https://doi.org/10.1142/S1084946718500139
Beninger, S., Ajjan, H., Mostafa, R. B., & Crittenden, V. L. (2016). A Road to Empowerment: Social Media Use by Women Entrepreneurs in Egypt. International Journal of Entrepreneurship and Small Business, 27, 308-332. https://doi.org/10.1504/IJESB.2016.073987
Casserly, M. (2013). US Tops List of Best Countries for Women Entrepreneurs. Forbes.
Cesaroni, F. M., Demartini, P., & Paoloni, P. (2017). Women in Business and Social Media: Implications for Female Entrepreneurship in Emerging Countries. African Journal of Business Management, 11, 316-326. https://doi.org/10.5897/AJBM2017.8281
Chaker, H., & Zouaoui, S. (2023). Meeting the Challenge of Entrepreneurship with Social Media: The Case of Tunisian Women Entrepreneurs. Journal of Entrepreneurship and Innovation in Emerging Economies, 9, 33-61. https://doi.org/10.1177/23939575221138439
Chakraborty, U., & Biswal, S. K. (2023). Impact of Social Media Participation on Female Entrepreneurs towards Their Digital Entrepreneurship Intention and Psychological Empowerment. Journal of Research in Marketing and Entrepreneurship, 25, 374-392. https://doi.org/10.1108/JRME-03-2021-0028
Cho, Y., Li, J., & Chaudhuri, S. (2020). Women Entrepreneurs in Asia: Eight Country Studies. Advances in Developing Human Resources, 22, 115-123. https://doi.org/10.1177/1523422320907042
Crittenden, V. L., Crittenden, W. F., & Ajjan, H. (2019). Empowering Women Micro-Entrepreneurs in Emerging Economies: The Role of Information Communications Technology. Journal of Business Research, 98, 191-203. https://doi.org/10.1016/j.jbusres.2019.01.045
Danish, A. Y., & Smith, H. L. (2012). Female Entrepreneurship in Saudi Arabia: Opportunities and Challenges. International Journal of Gender and Entrepreneurship, 4, 216-235. https://doi.org/10.1108/17566261211264136
Dell Report (2013). Empowering Women in Technology and Business. http://www.dell.com/learn/us/en/uscorp1/women-powering-business?c=us&l=en&s=corp
Ferdousi, F., & Mahmud, P. (2019). Role of Social Business in Women Entrepreneurship Development in Bangladesh: Perspectives from Nobin Udyokta Projects of Grameen Telecom Trust. Journal of Global Entrepreneurship Research, 9, Article No. 58. https://doi.org/10.1186/s40497-019-0184-0
Filser, M., Kraus, S., Roig-Tierno, N., Kailer, N., & Fischer, U. (2019). Entre-preneurship as Catalyst for Sustainable Development: Opening the Black Box. Sustainability, 11, Article No. 4503. https://doi.org/10.3390/su11164503
Fleaca, E., Fleaca, B., & Maiduc, S. (2018). Aligning Strategy with Sustainable Development Goals (SDGs): Process Scoping Diagram for Entrepreneurial Higher Education Institutions (HEIs). Sustainability, 10, Article No. 1032. https://doi.org/10.3390/su10041032
Grilo, I., & Irigoyen, J.-M. (2006). Entrepreneurship in the EU: To Wish and Not to Be. Small Business Economics, 26, 305-318. https://doi.org/10.1007/s11187-005-1561-3
Halberstadt, J., & Spiegler, A. B. (2018). Networks and the Idea-Fruition Process of Female Social Entrepreneurs in South Africa. Social Enterprise Journal, 14, 429-449. https://doi.org/10.1108/SEJ-01-2018-0012
Iqbal, T. (2020). Understanding the Perception of Women Entrepreneurs and Their Adoption of Social Media: Strategies and Challenges in the Kingdom of Saudi Arabia. Journal of Entrepreneurship Education, 23, 1-21.
Jose, S. (2018). Strategic Use of Digital Promotion Strategies among Female Emigrant Entrepreneurs in UAE. International Journal of Emerging Markets, 13, 1699-1718. https://doi.org/10.1108/IJoEM-10-2016-0268
Kanze, D., Huang, L., Conley, M. A., & Higgins, E. T. (2018). We Ask Men to Win and Women Not to Lose: Closing the Gender Gap in Startup Funding. Academy of Management Journal, 61, 586-614. https://doi.org/10.5465/amj.2016.1215
Khan, M. K., & Khan, M. B. (2020). Research, Innovation and Entrepreneurship in Saudi Arabia: Vision 2030. Routledge. https://doi.org/10.4324/9781351040020
Melissa, E., Hamidati, A., & Saraswati, M. S. (2013). Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban Areas. The IAFOR Journal of Media, Communication and Film, 1, 77-90. https://doi.org/10.22492/ijmcf.1.1.06
Mitchell, B., & Alfuraih, A. (2018). The Kingdom of Saudi Arabia: Achieving the Aspirations of the National Transformation Program 2020 and Saudi Vision 2030 through Education. Journal of Education and Development, 2, 36. https://doi.org/10.20849/jed.v2i3.526
Naseem, S., & Dhruva, K. (2017). Issues and Challenges of Saudi Female Labor Force and the Role of Vision 2030. International Journal of Economics and Financial Issues, 7, 23-27.
Neumeyer, X., Santos, S. C., Caetano, A., & Kalbfleisch, P. (2019). Entrepreneurship Ecosystems and Women Entrepreneurs: A Social Capital and Network Approach. Small Business Economics, 53, 475-489. https://doi.org/10.1007/s11187-018-9996-5
Nhamo, G., Muchuru, S., & Nhamo, S. (2018). Women’s Needs in New Global Sustainable Development Policy Agendas. Sustainable Development, 26, 544-552. https://doi.org/10.1002/sd.1717
Nieva, F. O. (2015). Social Women Entrepreneurship in the Kingdom of Saudi Arabia. Journal of Global Entrepreneurship Research, 5, 11. https://doi.org/10.1186/s40497-015-0028-5
Nord, J. H., Riggio, M. T., & Paliszkiewicz, J. (2017). Social and Economic Development through Information and Communications Technologies: Italy. The Journal of Computer Information Systems, 57, 278-285. https://doi.org/10.1080/08874417.2016.1213621
Okeke-Uzodike, O. U. E. (2019). Sustainable Women’s Entrepreneurship: A View from Two BRICS Nations. Journal of International Women’s Studies, 20, 340-358.
Omair, M., Alharbi, A., Alshangiti, A., Tashkandy, Y., Alzaid, S., Almahmud, R., & Binhazzaa, S. (2020). The Saudi Women Participation in Development Index. Journal of King Saud University-Science, 32, 1233-1245. https://doi.org/10.1016/j.jksus.2019.10.007
Panda, S. (2018). Constraints Faced by Women Entrepreneurs in Developing Countries: Review and Ranking. Gender in Management, 33, 315-331. https://doi.org/10.1108/GM-01-2017-0003
Saqib, N. (2016). Women Empowerment and Economic Growth: Empirical Evidence from Saudi Arabia. Advances in Management & Applied Economics, 6, 79-92.
Suseno, Y., & Abbott, L. (2021). Women Entrepreneurs’ Digital Social Innovation: Linking Gender, Entrepreneurship, Social Innovation and Information Systems. Information Systems Journal, 31, 717-744. https://doi.org/10.1111/isj.12327
Topal, A. (2019). Economic Reforms and Women’s Empowerment in Saudi Arabia. Women’s Studies International Forum, 76, Article ID: 102253. https://doi.org/10.1016/j.wsif.2019.102253
Ukpere, C. L., Slabbert, A. D., & Ukpere, W. I. (2014). Rising Trend in Social Media Usage by Women Entrepreneurs across the Globe to Unlock Their Potentials for Business Success. Mediterranean Journal of Social Sciences, 5, 551-559. https://doi.org/10.5901/mjss.2014.v5n10p551
Varshney, D. (2019). The Strides of the Saudi Female Workforce: Overcoming Constraints and Contradictions in Transition. Journal of International Women’s Studies, 20, 359-372.
Wahyuningsih, S., & Mustaqim, M. (2021). The Role of Social Media in Promoting Indonesian Women’s Online Entrepreneurship: Prospects, Challenges and Strategies. Iqtishadia, 14, 235-250. https://doi.org/10.21043/iqtishadia.v14i2.9483
Wang, Q. (2019). Gender, Race/Ethnicity, and Entrepreneurship: Women Entrepreneurs in a US South City. International Journal of Entrepreneurial Behaviour & Research, 25, 1766-1785. https://doi.org/10.1108/IJEBR-05-2017-0156
Welsh, D. H. B., Kaciak, E., & Thongpapanl, N. (2016). Influence of Stages of Economic Development on Women Entrepreneurs’ Startups. Journal of Business Research, 69, 4933-4940. https://doi.org/10.1016/j.jbusres.2016.04.055
Welter, F. (2011). Contextualizing Entrepreneurship—Conceptual Challenges and Ways Forward. Entrepreneurship Theory and Practice, 35, 165-184. https://doi.org/10.1111/j.1540-6520.2010.00427.x
Wilson, F., Kickul, J., & Marlino, D. (2007). Gender, Entrepreneurial Self-Efficacy, and Entrepreneurial Career Intentions: Implications for Entrepreneurship Education. Entrepreneurship Theory and Practice, 31, 387-406. https://doi.org/10.1111/j.1540-6520.2007.00179.x
Wilson, F., Marlino, D., & Kickul, J. (2004). Our Entrepreneurial Future: Examining the Diverse Attitudes and Motivations of Teens across Gender and Ethnic Identity. Journal of Developmental Entrepreneurship, 9, 177-197.
Zamberi Ahmad, S. (2011). Evidence of the Characteristics of Women Entrepreneurs in the Kingdom of Saudi Arabia: An Empirical Investigation. International Journal of Gender and Entrepreneurship, 3, 123-143. https://doi.org/10.1108/17566261111140206
Zhang, Z., Zyphur, M. J., Narayanan, J., Arvey, R. D., Chaturvedi, S., Avolio, B. J., & Larsson, G. (2009). The Genetic Basis of Entrepreneurship: Effects of Gender and Personality. Organizational Behavior and Human Decision Processes, 110, 93-107. https://doi.org/10.1016/j.obhdp.2009.07.002
Zhu, L., Kara, O., & Zhu, X. (2018). A Comparative Study of Women Entrepreneurship in Transitional Economies: The Case of China and Vietnam. Journal of Entrepreneurship in Emerging Economies, 11, 66-80. https://doi.org/10.1108/JEEE-04-2017-0027