An Empirical Study of Turnover Intentions in Call Centre Industry of Pakistan
- 1 School of Management, Jiangsu University, Zhenjiang, China
- 2 School of Management, Jiangsu University, Zhenjiang, China
Abstract
All over the world organizations have realized that skilled labor and talented employees develop the organization for better incentives and for improvements. How to reduce employee’s turnover intention is a very critical challenge for today’s HR managers and supervisors. Pay better incentives, high salaries and employee’s motivational techniques have been useless and old practices of the human resource management. This study is conducted to understand the factors that directly affect the turnover intentions in call center industry of Pakistan. Sample size of 137 call centre agents from call centre industry of Pakistan were used to examine relationship between turnover intentions, workload, compensation and benefits and job conditions as well. Various factors manipulate turnover intentions, including: workload and type of work, salary and other benefits, Organizational climate and culture, supervision and interpersonal relationships, position, sovereignty, job conditions, entirely environment in the call centers, the nature of tasks to be performed and job outcomes.
- Bryce, C., Cheevers, C. and Webb, R. (2013) Operational Risk Escalation: An Empirical Analysis of UK Call Centres. International Review of Financial Analysis, 30, 298-307. http://dx.doi.org/10.1016/j.irfa.2013.05.002
- Al-Refaei, Y.S.Y. and Omran, K.A.M. (1992) Organizational and Psychological Determinants of Employee Turnover in Kuwait. International Journal of Public Sector Management, 5.
- Snow, J. (2005) UK Call Centres: Crossroads of an Industry. Journal of Property Investment & Finance, 23, 525-532. http://dx.doi.org/10.1108/14635780510626565
- Budhwar, P.S., Varma, A., Malhotra, N. and Mukherjee, A. (2009) Insights into the Indian Call Centre Industry: Can Internal Marketing Help Tackle High Employee Turnover? Journal of Services Marketing, 23, 351-362. http://dx.doi.org/10.1108/08876040910973459
- Hechanova, M.R.M. (2013) The Call Center as a Revolving Door: A Philippine Perspective. Personnel Review, 42, 349-365. http://dx.doi.org/10.1108/00483481311320444
- Reynolds, P. (2005) The Power of One. 3rd Edition, The Call Center School Press, Tennessee.
- Kraemer, T. and Gouthier, M.H.J. (2014) How Organizational Pride and Emotional Exhaustion Explain Turnover Intentions in Call Centers. Journal of Service Management, 25, 125-148. http://dx.doi.org/10.1108/JOSM-07-2013-0173
- Choi, S., Cheong, K.J. and Feinberg, R.A. (2012) Moderating Effects of Supervisor Support, Monetary Rewards, and Career Paths on the Relationship between Job Burnout and Turnover Intentions in the Context of Call Centers. Managing Service Quality: An International Journal, 22, 492-516. http://dx.doi.org/10.1108/09604521211281396
- Rod, M. and Ashill, N.J. (2013) The Impact of Call Centre Stressors on Inbound and Outbound Call Centre Agent Burnout. Managing Service Quality: An International Journal, 23, 245-264. http://dx.doi.org/10.1108/09604521311312255
- Pontes, M. and Kelly, C. (2000) The Identification of Inbound Call Center Agents’ Competencies That Are Related to Callers’ Repurchase Intentions. Journal of Interactive Marketing, 14, 1441-1449. http://dx.doi.org/10.1002/1520-6653(200022)14:3 3.0.CO;2-M
- Holman, D. (2002) Employee Wellbeing at Call Centers. Human Resource Management Journal, 12, 35-50. http://dx.doi.org/10.1111/j.1748-8583.2002.tb00076.x
- Mukherjee, T. and Maheshwari, S. (2014) The Positive Side of Call Centers: An Indian Perspective. South Asian Journal of Global Business Research, 3, 36-53. http://dx.doi.org/10.1108/SAJGBR-03-2012-0030