The Present Situation, Problems and Countermeasures of the Exhibition Industry in Guangdong, China

Abstract

As a kind of high efficiency, no pollution and with extremely strong industrial power to related industries, people pay more attention to the exhibition industry now. At present, exhibition industry of China is in a high-speed developmental period, and the International Convention and Exhibition Center is transferring to Chinese. As an economic strong province in China, Guangdong has ushered in a golden opportunity on exhibition industry, but it also faces great challenges. This mainly refers to the low level of informationization, specialization, marketization, the awful service quality, the lack of talents etc. This paper compares the exhibition’s situation of Guangdong province to that of other provinces, in order to find out the problem, and promote faster and better development of the exhibition industry in Guangdong.